Miami Swim Week 2018 Trend Report

Splish splash. July 12 – 17, 2018, Miami Swim Week is set to showcase the latest in swim and resort wear, which means fashion, style, and fun in the sun.

Here’s a quick throwback to fun at Miami Swim Week 2017:

In years past, the Miami Swim Show was strictly to-the-trade: think of it as a market for department store buyers from Nordstrom, Saks Fifth Avenue and Bloomingdale’s plus national swim boutiques like Everything But Water. A handful of fashion market editors from Harper’s BazaarVogueElle and WWD would also attend as they were the only publications to include swimwear in their fall issues for glamorous readers departing for warm-weather vacations. It’s also where Sports Illustrated would gather styles for its annual Swimsuit issue.

During the past decade, this trade presentation has become increasingly consumer and celeb friendly with nightly parties and fashion shows. Last year, the gossip tabs wrote about Leo DiCaprio and a slew of celebs hitting the event to hob nob (or perhaps more) with models.

Suits presented during last year’s show start hitting stores in November, kicking off Cruise season, which in Florida is all year long. Spring swimwear collections – the looks that receive the most media coverage in April and May’s glossy magazines — are not previewed in Miami because they have yet to be designed.

Many of you live near the coast and/or have pools, boats, belong to country clubs with year-round swimming facilities, meaning you need a wardrobe of suits 365.

So with that in mind, we’ve compiled two handy lists: Trends we love and think look great, and trends we suggest steering clear of.

Off we go!

Trends To Embrace


1. Dark, Earthy Colors: The pick of the season, shown in the above photo, comes from London-based designer Melissa Odabash, whose celebrity clientele includes style icons like Kate Moss, Cindy Crawford, Sienna Miller, Gwyneth Paltrow and Beyoncé.

As for Melissa’s inspiration, here’s what she has to say: “When I was designing my new collection, it was at the height of the election. Although there was a lot of craziness going on, I was really moved by how people came together to protect and support one another. In particular, the Women’s March was such an important and impactful movement. I was so inspired to add something into my designs that reflected strength and sexiness. What better way to achieve this than to use a deep camo print on my signature luxe fabric, and add it to my sophisticated silhouettes? The “Amazon” in particular is great because it can be worn as a swimsuit, or as a bodysuit paired with a great pair of trousers.”

2. Beyond The Beach: These are suits and tops that go from day to dinner. If you’re already rocking the cold and off-the-shoulder ready-to-wear trend, this is a cute look when paired with a proportional sarong, skirt, or gauzy pant.

3. Tasteful Monokinis: Aka, like a bikini but attached with fabric in the middle for tummy coverage, with cutouts at the waist. If your torso is svelte but you still have a bit of pouch, this often works beautifully.

4. Decorative Lattice: The photo below showcases this continuing trend. This suit is from the Profile by Gottex collection, and it’s a knockout.


Trends To Skip

1. Shimmer: Like super-sparkly eyeshadow, shimmer can be pretty – in small doses. But when we’re talking swimwear, shimmer is challenging. Why? Because it tends to highlight areas many women prefer to ignore.

2. Cacophonous Prints: Bolder than ever and available in a rainbow of colors, these look gorgeous on the runway, but hurt our eyes. Don’t let the suit wear you. Too many bells and whistles overwhelm the body. Keep it simple.

3. Thongs: Miami Swim Week showecases eensy-weensy suits that might be appropriate for Ibiza, Copacabana Beach and select Miami hotels.

Top 10 Trending Swimwear Influencers

These are 10 swimwear influencers you should know about. For these models, bloggers and surfers, swimwear isn’t just for the summer season, swimwear is for life. You’ll find them chilling by the shore, showcasing their beachwear on vacay, and generally making us green with envy in front of a palm tree. Read on to find out who’s on our swimwear radar.

Natasha Oakley and Devin Brugman

Arguably two of the biggest names in the swimwear industry, Natasha Oakley and Devin Brugman are the bikini connoisseurs behind A Bikini A Day. The site launched in 2012 as a way to showcase their daily choices of bikinis to readers and quickly expanded to the brand that it is today. Oozing body positivity and wanting women of all shapes and sizes to embrace their figures, the two took their passion for swimwear to new levels and launched their own label, Monday Swimwear. They’ve collaborated with a whole host of swimwear brands over the years and if you head to their social channels filled with enviable beach snaps, you’ll see why.

Ashley Graham

One of the most prominent models and body activists out there, Ashley Graham’s modelling career has spanned editorial, catalogue, runway, commercials and TV and movie. She’s designed swimsuit lines for swimsuitsforall and lingerie for Addition Elle and is well known for her work as a lingerie model for plus size retailer Lane Bryant. In 2016 she was the first plus size model to grace the cover of Sports Illustrated. We love that she uses her social media accounts to promote body positivity to her millions of followers.

Anastasia Ashley

Anastasia Ashley is an American pro surfer, and has been featured in publications including Shape, Self and GQ. Having grown up between the beaches of Oahu, Hawaii and Southern California, she was always drawn to the ocean and was swimming by the age of two, body boarding by four and surfing by the young age of six. It’s not surprising then that her social feeds are filled with images of her on the beach, next to a surfboard, or in the ocean.

Carmella Rose

Carmella Rose is a US-based model who posts behind the scenes snaps of fashion shoots and snippets of her travels on her popular Instagram page. Just taking one glance you can see she’s more often than not found happily on the beach in a bikini or cut out swimsuit. Last year she walked for the Frankies Bikini show during Miami Swim Week and she’s modelled for a whole host of swimwear brands.

Kalani and Oleema Miller

Sisters Kalani and Oleema Miller are behind swimwear brand MIKOH which is inspired by their lives spent in bikinis and oceans around the world. Kalani works on the business side of the brand, while her sister Oleema is the Creative Director and designer. Born to a Hawaiian mother and Californian father, the two have always lived near water and are avid surfers and lovers of the sea.

Jenah Yamamoto

Yamamoto, or Gypsy One as she is known on Instagram, is a photographer, blogger and artist who shares snaps of her worldwide travels to her large number of dedicated followers. Whether it’s posing in front of waterfalls with her bikini-clad besties or snaps of her latest swimwear finds in front of the ocean, this girl can usually be found rocking some form of beachwear and showing off her unique sleeve tattoos. Born in Hawaii, she is of Japanese and Puerto Rican descent.

Alana Blanchard

Alana Blanchard is an American professional surfer and model who has designed and modelled for Rip Curl. A vegan enthusiast, Blanchard keeps her fans up-to-date with her daily postings across her social channels which cover everything from her travels, surfing and fashion. As a pro surfer, it’s obvious where this woman spends most of her time, and she can often be found with a board in hand and dressed in her favorite swimwear.


Lauren Bullen

Travel, fashion and lifestyle blogger Lauren Bullen hails from Northern NSW Australia. She has a deep passion for travelling and creating imagery and today pernamently travels the world with her partner, fellow Instagram influencer Jack Morris. A self-taught photographer, Bullen documents her adventures on her blog, Gypsea Lust, as well as her social channels where she’s garnered a large number of followers. Here you can see exactly what her and Morris get up to on their travels, and everything in between.

Helen Owen

LA-based Instagrammer and blogger Helen Owen has become Insta-famous thanks to her often bikini-clad, selfies and images of exotic destinations. Whether it’s summer snippets from Cali or snaps from her incredible looking vacays, Owen can usually be found with a smile on her face and bikini in tow. Her partner, fellow Instagrammer Zack Kalter, can often be seen in her imagery as they travel the world together.

Hannah Polites

Hannah is an Australian Instagrammer known for her healthy lifestyle (especially while pregnant) and love of fitness. She is a qualified midwife and lover of travel. She launched her Instagram page for her own personal use and today she boasts 1.5 million followers who go to her page for her musings on fashion, food, travel and fitness. Having grown up on the sandy shores of the Gold Coast, Polites has stuck to her beach roots and remains near the ocean as much as possible.