Umm did we miss something? Have the hipsters gone too far with this one? We will let you decide…introducing the ‘Avolatte’ and ‘Carrot-cino’. We can only assume this is what happens when your local cafe runs out of coffee cups and their dishwasher breaks. One must improvise and re-invent the wheel right?
Recently cafes in Turkey and Australia have been sharing their veggie and fruit creations with the world.
Although the practically of the new beverages seems very questionable, with leaking being a main deterrent, the visual appeal is very inviting. If Starbucks is hurting for ideas so much so that they have introduced such appalling drinks as the Unicorn Frappuccino, maybe the ‘Avolatte’ and ‘Carrot-cino’ ideas are not so far fetched.
In their eternal quest for global coffee market domination, on June 30, 2017, Starbucks opened its doors to caffeine addicts in the former Japanese imperial capital of Kyoto on Ninenzaka street in Kyoto’s Higashiyama district. Ninenzaka street ascends up a long slope to Kiyiomizudera Temple (a UNESCO historical site), passing by a number of other temples through cobblestone roads. However, this new ancient location is unlike the rest…it has historical pedigree…and lets just say you won’t see any “no shoes, no service” signages to say the least.
The 100 year old building does not bear the common signature Starbucks markings and unique character. Instead, in an effort to assimilate into the local culture the Seattle-based coffee brand has stuck to Japanese tradition. The entrance to the cafe is cloaked by a deep green traditional Japanese entry banner, which bears the stylized Starbucks mermaid logo. Upon exploring the property further customers will find a reed flooring seating area with floor cushions, a Japanese garden, as well as bathrooms with stone water basins.
Starbucks has made an impact in the Japanese market as of late, with 1,100 coffee shops throughout the country. With heavy competition throughout other international markets launched by hipster coffee chains and giants such as McDonalds, Japan has proven to be a very profitable venture. Starbucks now controls just over 40 percent of Japan’s coffee shop market.
It’s 35 degrees Celsius outside (or 95 degrees Fahrenheit for our American comrades), and your caffeine withdrawals are beginning to kick in…of course you don’t want to chug back caffeinated liquid lava that could increase your internal temperature to boiling status.
So what is a caffeine junkie to do in such a predicament?
The answer…voilà…ESPRESSO TONIC!
Yeah we know…sounds OUTRAGEOUS. But check out the video below from our fellow caffeine junkies at LavAzza, and you may have a change of heart.
(WARNING: Before watching the video below be sure to grab a paper towel, as it may induce frothing from the mouth.)
#espressotonic has become a viral sensation on Instagram in recent months, spreading throughout major cities like Tokyo, Melbourne, Stockholm and Berlin.
So are you going to give it a try?
In a light hearted TV Ad (above) released by McDonald’s McCafe U.K., the food and beverage giant pokes fun at hipster coffee culture, while advocating the simplicity of their coffee products.
The McCafe marketing gurus have affirmed their caffeine experience is absent of miniature cups, confusing menus, extortionate prices, coffees that come in jam jars with straws, weird brewing methods and pretentious WiFi passwords.