In an ongoing (friendly) quarrel between big corporate coffee vs. independent hipster inspired coffee, Nescafé has strategically poked fun at hipster coffee culture and some of its quirky traits in their latest campaign promoting their ‘Sweet & Creamy’ coffee sachets. The Nescafé Coffee Taproom pop-up shop was recently launched on Queen Street, Toronto, Canada for a short period. The experience sought to give caffeineaholics the opportunity to enjoy the hipster coffee shop vibe, while using the Nescafé make-at-home coffee sachets. To gain access to the taproom, attendees had to scan a code located on their Nescafé ‘Sweet & Creamy’ coffee sachet. Once inside their were a slew of hipster inspired idiosyncrasies such as 50 different custom coffee cups featuring misspelled versions of common names. Have a look at the video below to witness the full Nescafé Coffee Taproom experience!