Miami Swim Week 2018 Trend Report

Splish splash. July 12 – 17, 2018, Miami Swim Week is set to showcase the latest in swim and resort wear, which means fashion, style, and fun in the sun.

Here’s a quick throwback to fun at Miami Swim Week 2017:

In years past, the Miami Swim Show was strictly to-the-trade: think of it as a market for department store buyers from Nordstrom, Saks Fifth Avenue and Bloomingdale’s plus national swim boutiques like Everything But Water. A handful of fashion market editors from Harper’s BazaarVogueElle and WWD would also attend as they were the only publications to include swimwear in their fall issues for glamorous readers departing for warm-weather vacations. It’s also where Sports Illustrated would gather styles for its annual Swimsuit issue.

During the past decade, this trade presentation has become increasingly consumer and celeb friendly with nightly parties and fashion shows. Last year, the gossip tabs wrote about Leo DiCaprio and a slew of celebs hitting the event to hob nob (or perhaps more) with models.

Suits presented during last year’s show start hitting stores in November, kicking off Cruise season, which in Florida is all year long. Spring swimwear collections – the looks that receive the most media coverage in April and May’s glossy magazines — are not previewed in Miami because they have yet to be designed.

Many of you live near the coast and/or have pools, boats, belong to country clubs with year-round swimming facilities, meaning you need a wardrobe of suits 365.

So with that in mind, we’ve compiled two handy lists: Trends we love and think look great, and trends we suggest steering clear of.

Off we go!

Trends To Embrace


1. Dark, Earthy Colors: The pick of the season, shown in the above photo, comes from London-based designer Melissa Odabash, whose celebrity clientele includes style icons like Kate Moss, Cindy Crawford, Sienna Miller, Gwyneth Paltrow and Beyoncé.

As for Melissa’s inspiration, here’s what she has to say: “When I was designing my new collection, it was at the height of the election. Although there was a lot of craziness going on, I was really moved by how people came together to protect and support one another. In particular, the Women’s March was such an important and impactful movement. I was so inspired to add something into my designs that reflected strength and sexiness. What better way to achieve this than to use a deep camo print on my signature luxe fabric, and add it to my sophisticated silhouettes? The “Amazon” in particular is great because it can be worn as a swimsuit, or as a bodysuit paired with a great pair of trousers.”

2. Beyond The Beach: These are suits and tops that go from day to dinner. If you’re already rocking the cold and off-the-shoulder ready-to-wear trend, this is a cute look when paired with a proportional sarong, skirt, or gauzy pant.

3. Tasteful Monokinis: Aka, like a bikini but attached with fabric in the middle for tummy coverage, with cutouts at the waist. If your torso is svelte but you still have a bit of pouch, this often works beautifully.

4. Decorative Lattice: The photo below showcases this continuing trend. This suit is from the Profile by Gottex collection, and it’s a knockout.


Trends To Skip

1. Shimmer: Like super-sparkly eyeshadow, shimmer can be pretty – in small doses. But when we’re talking swimwear, shimmer is challenging. Why? Because it tends to highlight areas many women prefer to ignore.

2. Cacophonous Prints: Bolder than ever and available in a rainbow of colors, these look gorgeous on the runway, but hurt our eyes. Don’t let the suit wear you. Too many bells and whistles overwhelm the body. Keep it simple.

3. Thongs: Miami Swim Week showecases eensy-weensy suits that might be appropriate for Ibiza, Copacabana Beach and select Miami hotels.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s